15th October 2018
Innovation is happening across every market segment, and beverages are fitting into more areas of people’s lives than we could have ever imagined. Looking ahead it’s difficult to know exactly what’s in store, but here are some of the trends we’re expecting will play a significant role in the beverage landscape in 2019.
Protein beverages continue to be a popular category. Consumers are increasingly interested in health and fitness, and many of next year’s beverages will focus on building wellness. Protein has been shown to aid in muscle repair, recovery, and building, and has long been a popular drink ingredient among athletes. Today, however, a large number of protein beverages are sold to non-athletes. This growing acceptance has led to increased innovation in the forms and flavors of protein beverages offered. The most significant areas for expansion in the protein beverages category are alternative protein sources and new types of protein beverages.
Source: Dan Macri for My Drink
I wanted to take a moment to express how happy my company and I am with Kelci’s and the services of CPA. Earlier this year I was very frustrated. I had engaged my regular recruiter in seeking an engineer with a background in agriculture. (Not an easy task.) After 3 months he had not been successful. I found Kelci on LinkedIn and contacted her. The first thing she insisted on was coming here and seeing my plant. (She was the first recruiter I have worked with who did this.) She wanted to know what the working environment was like here. From there she began her search and within 6 weeks I had my engineer with a background in agriculture. I then turned to her this fall to assist in finding me a maintenance supervisor. She provided me with a number of outstanding candidates and we have just been notified that our number one candidate has accepted our offer.
Kelci is now my “go to recruiter.”
Large Blue Chip Manufacturer