Veganism: good for the planet, even better for profits

26th February 2019

Pasture-raised cattle help preserve the quality of our vital topsoil.

Greggs, the bakery chain, was offering free samples of its vegan sausage roll to early morning punters last week. A friend picking up a coffee declined the offer: “Didn’t seem right.”

He is not with the zeitgeist on this one. The number of people in the UK identifying as vegan or vegetarian is rising; the roll is a best-seller; and the moral high ground increasingly seems to be held by those with plant-based diets. Join them, we are told, and we can save our health and the planet at the same time.

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Source: Merryn Somerset Webb,

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