1st May 2018
If you make food that tastes really good, you win,” says Josh Tetrick, with a smile. And winning is crucial, he says, with his company Just in the vanguard of a new sector with an ambitious mission: to use cutting-edge technologies to create food that will take down the meat and dairy industries.
The scope is huge: growing meat in labs, producing creamy scrambled “eggs” from mung beans, or making fish that has never swum in water, or cow’s milk brewed from yeast. The drive is to lessen the colossal environmental damage wrought by industrial farming, from its vast carbon emissions to water pollution and disease.
And the meat industry appears to be well and truly rattled. In the US the beef industry has filed a petition to exclude non-animal products from the definition of meat, while a farmer politician in France has managed to get a law passed that bans vegetarian companies from calling their products “sausages”, “mince” or “bacon”.
The most famous “alt-protein” product so far is the Impossible Burger, an entirely plant-based patty that has an uncanny resemblance to meat and is now served in more than 1,000 restaurants in the US, usually at around $15. The key meaty ingredient in the Impossible Burger – the “blood” – is a hemeprotein found in the roots of soy plants. But the way it is produced for the burger shows how the new food tech companies are harnessing techniques first developed for biomedical uses.
The DNA for the hemeprotein is encoded by genetic modification into a yeast, which is then brewed. The protein, identical to the soy original, is then separated and no GM material ends up in the burger.
Source: Damian Carrington, The Guardian.
I write this short email as will most of us running our own businesses time is so valuable and always too short. That is one reason why we are so please to work with and have CPA recruit for our business. We initially had someone to ones with our CPA account manager and have got to know each other over the past couple of years. The knowledge that their consultant has of our company has enabled CPA to hand pick candidates that have had a great initial fit and led to some very good interviews with new team members being employed.
Thank CPA we will be back again as we grow.
Founder / Owner
Chilled Branded SME Food Business