1st May 2018
If you make food that tastes really good, you win,” says Josh Tetrick, with a smile. And winning is crucial, he says, with his company Just in the vanguard of a new sector with an ambitious mission: to use cutting-edge technologies to create food that will take down the meat and dairy industries.
The scope is huge: growing meat in labs, producing creamy scrambled “eggs” from mung beans, or making fish that has never swum in water, or cow’s milk brewed from yeast. The drive is to lessen the colossal environmental damage wrought by industrial farming, from its vast carbon emissions to water pollution and disease.
And the meat industry appears to be well and truly rattled. In the US the beef industry has filed a petition to exclude non-animal products from the definition of meat, while a farmer politician in France has managed to get a law passed that bans vegetarian companies from calling their products “sausages”, “mince” or “bacon”.
The most famous “alt-protein” product so far is the Impossible Burger, an entirely plant-based patty that has an uncanny resemblance to meat and is now served in more than 1,000 restaurants in the US, usually at around $15. The key meaty ingredient in the Impossible Burger – the “blood” – is a hemeprotein found in the roots of soy plants. But the way it is produced for the burger shows how the new food tech companies are harnessing techniques first developed for biomedical uses.
The DNA for the hemeprotein is encoded by genetic modification into a yeast, which is then brewed. The protein, identical to the soy original, is then separated and no GM material ends up in the burger.
Source: Damian Carrington, The Guardian.
Since I started working with Jaimie Meisner, early 2017, she has been very knowledgeable, proactive, and a pleasure to deal with. She is very responsive to our needs, and changing parameters. If she is out of the office, there is a ready back up or she makes time to respond directly. She did a very good job assessing our culture and understanding our environment before she searched for candidates. To date, she has helped us fill the following roles:
Manager, Food Safety & QA (US and Canada)
Plant Supervisor (US)
Director, Product Development (Canada)
Maintenance Mechanic (US)
Regional Sales Manager (US)
As well as 2 other senior roles that we put on hold (General Manager, North America; Director, Procurement).
It has been a successful partnership to date, and I expect/hope to have Jamie as my go to recruiter for many years to come.
Human Resources Manager
Global Meat Processing and Supplying Business