1st May 2018
If you make food that tastes really good, you win,” says Josh Tetrick, with a smile. And winning is crucial, he says, with his company Just in the vanguard of a new sector with an ambitious mission: to use cutting-edge technologies to create food that will take down the meat and dairy industries.
The scope is huge: growing meat in labs, producing creamy scrambled “eggs” from mung beans, or making fish that has never swum in water, or cow’s milk brewed from yeast. The drive is to lessen the colossal environmental damage wrought by industrial farming, from its vast carbon emissions to water pollution and disease.
And the meat industry appears to be well and truly rattled. In the US the beef industry has filed a petition to exclude non-animal products from the definition of meat, while a farmer politician in France has managed to get a law passed that bans vegetarian companies from calling their products “sausages”, “mince” or “bacon”.
The most famous “alt-protein” product so far is the Impossible Burger, an entirely plant-based patty that has an uncanny resemblance to meat and is now served in more than 1,000 restaurants in the US, usually at around $15. The key meaty ingredient in the Impossible Burger – the “blood” – is a hemeprotein found in the roots of soy plants. But the way it is produced for the burger shows how the new food tech companies are harnessing techniques first developed for biomedical uses.
The DNA for the hemeprotein is encoded by genetic modification into a yeast, which is then brewed. The protein, identical to the soy original, is then separated and no GM material ends up in the burger.
Source: Damian Carrington, The Guardian.
I have worked with James Constable over the past few months on several recruitment briefs for varied interim and permanent roles. It has been a pleasure to work with a recruitment consultant who has an excellent understanding of the food industry and the roles that we have been looking to fill. For senior level positions, James has conducted a thorough screening, including meeting the candidate face to face, and has therefore been able to provide an excellent shortlist. Some roles have also been urgent, due to an immediate requirement in the business, and James was able to prioritise and help source these roles, whilst not losing focus on the other briefs. I would wholeheartedly recommend James for an effective, efficient and friendly approach to recruitment. Many thanks!
Human Resources Manager
Leading Global Ambient Spices, Herbs, and Flavorings Manufacturer