27th April 2018
The emoji range is available in four popular emojicon designs, across the brand’s 33cl sized bottles.
Silika Shellie, head of category and shopper development at Nestlé Waters, said the company wanted to create a ‘water buddy’ to encourage kids to drink more water.
“We hope that our fun and creative Nestlé Pure Life range will encourage children aged 6+ to drink more water. With four different emojicons to choose from, children can select their favourite hydrating ‘Water Buddy’. Bottled water is the fastest growing segment within the £7.3bn soft drinks category 3 and we’re confident that our new fun range of bottled water will help retailers to drive sales in-store and appeal to new shoppers.”
Source: By Waqas Qureshi, Packaging News.
I have worked with Liane and CPA for many years recruiting the perfect candidates for our ever expanding technical team. I have very high demanding standards for my team members,and Liane has helped me in my relentless pursuit of these.
We have had many frank and open conversations regarding potential candidates and Liane always has made time to talk these through and respond to me in a timely manner.
CPA have also helped me managing other areas of recruitment , such as salary benchmarking.
Head of Food Technology
Leading Food Retailer