27th April 2018
The emoji range is available in four popular emojicon designs, across the brand’s 33cl sized bottles.
Silika Shellie, head of category and shopper development at Nestlé Waters, said the company wanted to create a ‘water buddy’ to encourage kids to drink more water.
“We hope that our fun and creative Nestlé Pure Life range will encourage children aged 6+ to drink more water. With four different emojicons to choose from, children can select their favourite hydrating ‘Water Buddy’. Bottled water is the fastest growing segment within the £7.3bn soft drinks category 3 and we’re confident that our new fun range of bottled water will help retailers to drive sales in-store and appeal to new shoppers.”
Source: By Waqas Qureshi, Packaging News.
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