27th April 2018
The emoji range is available in four popular emojicon designs, across the brand’s 33cl sized bottles.
Silika Shellie, head of category and shopper development at Nestlé Waters, said the company wanted to create a ‘water buddy’ to encourage kids to drink more water.
“We hope that our fun and creative Nestlé Pure Life range will encourage children aged 6+ to drink more water. With four different emojicons to choose from, children can select their favourite hydrating ‘Water Buddy’. Bottled water is the fastest growing segment within the £7.3bn soft drinks category 3 and we’re confident that our new fun range of bottled water will help retailers to drive sales in-store and appeal to new shoppers.”
Source: By Waqas Qureshi, Packaging News.
Since I started working with Jaimie Meisner, early 2017, she has been very knowledgeable, proactive, and a pleasure to deal with. She is very responsive to our needs, and changing parameters. If she is out of the office, there is a ready back up or she makes time to respond directly. She did a very good job assessing our culture and understanding our environment before she searched for candidates. To date, she has helped us fill the following roles:
Manager, Food Safety & QA (US and Canada)
Plant Supervisor (US)
Director, Product Development (Canada)
Maintenance Mechanic (US)
Regional Sales Manager (US)
As well as 2 other senior roles that we put on hold (General Manager, North America; Director, Procurement).
It has been a successful partnership to date, and I expect/hope to have Jamie as my go to recruiter for many years to come.
Human Resources Manager
Global Meat Processing and Supplying Business