20th December 2018
Which is why on 23rd December, around 600 volunteers will turn out to make sure families in need don’t go without, as they pack hampers with the key raw ingredients for a Christmas dinner.
Last year the London Basket Brigade – there are Basket Brigades all over the UK – delivered 1,246 packages, containing potatoes, parsnips, carrots, sprouts, stuffing, gravy, mince pies, a Christmas pudding, custard, chocolate, satsumas and of course, a Christmas cracker.
London Basket Brigade is just one branch of the huge international Basket Brigade movement, which provides food for an estimated four million people annually. The idea started with the Tony Robbins Foundation in the US, whose founder decided to “pay it forward” after his own family received help from strangers one Thanksgiving.
London Basket Brigade is now fully subscribed for volunteers this year, so you can’t turn up on the day, but the charity is still collecting donations, which will be used to purchase the food and baskets. Each package costs £14 to create and is designed to feed a family of four.
CPA were recommended to us back in 2012 after a challenging recruitment project came our way. Not only were they able to source us a talented Innovation Manager in a difficult location, this project was brought to a successful close within the timeframes we needed. Since then, CPA have sourced three new members for our team and they are all still happily with us. They clearly have expertise knowledge of the NPD market and bring a professional and focused approach to the most challenging of recruitment briefs.
Group Innovation Director
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