29th March 2018
The latest Britvic Soft Drinks Review has highlighted how the soft drinks category benefited from trends including health and premiumisation in 2017.
Sales of low and no sugar soft drinks added £104m sales to the category and 65% of people confirmed they would pay more for a premium product.
The trend of alcohol moderation continued to rise in the foodservice and licenced channel, with one in three consumers now moderating their alcohol intake and one in five teetotal.
Source: Pub and Bar
CPA were recommended to us back in 2012 after a challenging recruitment project came our way. Not only were they able to source us a talented Innovation Manager in a difficult location, this project was brought to a successful close within the timeframes we needed. Since then, CPA have sourced three new members for our team and they are all still happily with us. They clearly have expertise knowledge of the NPD market and bring a professional and focused approach to the most challenging of recruitment briefs.
Group Innovation Director
Branded Ambient Drinks and Snacks SME Manufacturer