28th September 2018
Carlsberg beer cans are to be stuck together with glue as it becomes one of the first brewers to abandon plastic rings.
The Danish firm said the move, which has been heralded as a world-first, to attach its multi-packs with adhesive will reduce the use of plastic to package products by 75 per cent.
After a three-year development process, Carlsberg insists the dots of glue bonding its new "Snap Packs" are strong enough to withstand journeys from shelves to homes, yet sufficiently brittle to break when twisted.
The eco-friendly packaging innovation will be debuted in the UK, where 30 per cent of Carlsberg's beer output is drunk every year.
Source: Telegraph Online
CPA were recommended to us back in 2012 after a challenging recruitment project came our way. Not only were they able to source us a talented Innovation Manager in a difficult location, this project was brought to a successful close within the timeframes we needed. Since then, CPA have sourced three new members for our team and they are all still happily with us. They clearly have expertise knowledge of the NPD market and bring a professional and focused approach to the most challenging of recruitment briefs.
Group Innovation Director
Branded Ambient Drinks and Snacks SME Manufacturer