19th June 2018
Burts Chips has collaborated with Jim Beam to release a new limited-edition flavour of barbecue crisps in the UK.
The two companies worked together to create a snack which combined the taste of Jim Beam Kentucky Straight Bourbon with sweet and smoky barbecue flavours.
Hand cooked in small batches, the snacks are seasoned with natural flavours, are gluten-free and contain no MSG, hydrogenated fats or artificial flavours or colours.
Packaged in either 40g or 120g bags, the snacks will be available from Aldi stores for two months from June onwards, as well as from selected wholesalers in the UK.
CPA were recommended to us back in 2012 after a challenging recruitment project came our way. Not only were they able to source us a talented Innovation Manager in a difficult location, this project was brought to a successful close within the timeframes we needed. Since then, CPA have sourced three new members for our team and they are all still happily with us. They clearly have expertise knowledge of the NPD market and bring a professional and focused approach to the most challenging of recruitment briefs.
Group Innovation Director
Branded Ambient Drinks and Snacks SME Manufacturer