Are Pineapples the new Avocado?

28th March 2018

For years, avocados have been viewed as the fruit à la mode. But according to the UK’s largest retailer, Tesco, pineapple sales growth is now outstripping avocado demand growth by around half as much again.

“We are currently seeing 10% growth over the last year for avocados while [fresh] pineapples are growing at nearly 15%,”​ Tesco buyer Morgan Jaquemet told FoodNavigator.

Expanding category reach

According to Jaquemet, the versatility of pineapples is one of the primary factors underpinning expansion. “Demand for pineapples is growing because of the fruit’s great versatility in main dishes and desserts as well as a healthy snacking food,”​ Jaquemet suggested.

Consumers are using whole pineapples as ingredients and demand for the fresh fruit is being boosted by cook-at-home trends as well as growing interest in better-for-you options. Pineapples are gaining increasing recognition as a healthy choice delivering "good​" levels of vitamin C and contributing to the five-a-day fruit and veg consumption guidance. 

By Katy Askew 

Source: Food Navigator  


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