28th March 2018
For years, avocados have been viewed as the fruit à la mode. But according to the UK’s largest retailer, Tesco, pineapple sales growth is now outstripping avocado demand growth by around half as much again.
“We are currently seeing 10% growth over the last year for avocados while [fresh] pineapples are growing at nearly 15%,” Tesco buyer Morgan Jaquemet told FoodNavigator.
Expanding category reach
According to Jaquemet, the versatility of pineapples is one of the primary factors underpinning expansion. “Demand for pineapples is growing because of the fruit’s great versatility in main dishes and desserts as well as a healthy snacking food,” Jaquemet suggested.
Consumers are using whole pineapples as ingredients and demand for the fresh fruit is being boosted by cook-at-home trends as well as growing interest in better-for-you options. Pineapples are gaining increasing recognition as a healthy choice delivering "good" levels of vitamin C and contributing to the five-a-day fruit and veg consumption guidance.
By Katy Askew
Source: Food Navigator
Over the past 15 years I have worked with CPA as a client using them for all areas of our manufacturing recruitment. They have a very good understanding of our business and the food industry and therefore are able to efficiently manage the recruitment process from initial sourcing of candidate’s right through to a successful completion, time and time again
Operations & Technical Director
Large Meat Processor